MediTrak - Patient Data Simplified

Introduction

MediTrak is a mobile-first, desktop-integrated patient data management ecosystem designed to centralise clinical information, bridge the gap between patient care and workflow connectivity, and streamline EMR (Electronic Medical Record) processes for efficient, real-time decision-making across NHS care teams.

Explore the case study: MediTrak - Patient Data Simplified

Stage 1: Empathise

To better understand gaps in electronic patient management within NHS care environments, we engaged practising A&E professionals from medical centres across London. Through their first-hand experience using systems like Cerner EMR, we aimed to identify key pain points and opportunities to improve efficiency in patient data and care management.

EMR Market Research & Product Insights

• Conducted a comparative analysis of existing EMRs, including Cerner and Meditech.

• Analysed IA, UI components, layout structure, and key product features.

• Mapped potential user journeys based on survey data, analysis, and user feedback.

• Mapped user flows using insights from qualitative and quantitative data.

User Research & Insights Synthesis

• Identified and recruited 1–5 NHS-accredited participants for user research study.

• Ran unmoderated interviews through a multiple-choice questionnaire.

• Recorded findings and key themes through spreadsheet notes.

• Analysed and synthesised experience data to define relevant UX themes.

• Presented findings and proposed design approach to stakeholders.

  
  

Stage 2: Define

Selected professionals completed targeted questionnaires to capture their experiences, workflows, and pain points with patient data systems, highlighting the features they valued most and the aspects of existing EMRs they found frustrating.

Define User Needs & Goals

• Developed persona packs for senior and junior medical staff.

• Framed key user problems into clear problem statements.

• Identified core user needs and established goal statements.

• Ranked user needs and product goals to optimise system efficiency.

• Affinity diagram – Group research to identify patterns.

• Mapped user journeys and designed potential flows based on insights.

• Establish design principles - Reflecting NHS product objectives and organisational priorities.

• Prepare for ideation – Turn problems into “How Might We” prompts.

  
  

Stage 3: Ideate

The ideation phase established core product KPIs for Talk Box, prioritising efficient therapy booking, purposeful UI components, cohesive branding, and streamlined user journeys for accessing care.

Rapid Ideation Sketches, Wireframes, and User Flow Mapping

• Frame “How Might We” questions – Turn problem statements into actionable prompts.

• Brainstorm solutions – Explore ideas through wireframes, quick sketches, and Crazy 8s.

• Sketch and storyboard concepts – Map real-world interactions and visualise workflows.

• Create Lo-Fi prototypes – Build and refine wireframes, components, and screens.

• Establish MediTrak design system – Define brand, logo, colour palette, and typography guidelines.

• Prioritise and cluster ideas – Guide development of Hi-Fi prototype screens.

• Present Lo-Fi screens – Conduct a second round of interviews to gather user feedback and design insights.

• Analysed and synthesised data to define product development.