I approach design as a problem-solving discipline — not just visual output.
Spaceagency Design LTD / Way-finding Designer
Way-finding design & Research / June 2023 - January 2024
At Spaceagency, I led user research and UX-driven design for innovative wayfinding solutions across UAE and EMEA projects, including the Dubai Expo and Metro. I crafted user-centric digital, dynamic, and static systems that transformed traditional signage into intuitive, seamless navigation experiences.
Weston Williamson + Partners / Architect Part 1
Technical Transport Designer / August 2021 - May 2023
As an Architectural Designer at WW+P London, I specialised in HS2 Phase One transport infrastructure, collaborating with Balfour Beatty Vinci, Systra, and Mott MacDonald on viaducts, bridges, parapets, piers, noise barriers, and highways.
I led multiple RIBA stages for projects including Harveys Rough, Cappers Lane, Curborough Brook, Balsall Common, River Blythe, and Kings Cross St Pancras, where I directed design enhancements for additional Eurostar units and platform extensions to support projected international passenger growth for the £3.5bn London Resort theme park.
MIN / Senior Graphic Designer
Brand & Product Designer / September 2017 - June 2021
At MIN, a leading Muslim Influencer Marketing Agency, I progressed from Junior Graphic Designer to Senior Brand and Product Designer, leading strategic brand identity, UI, and UX initiatives. Specialising in colour anatomy, shape design, and culturally informed user experiences, I delivered end-to-end brand packages and influencer campaigns for global clients including H&M, UNHCR, and M&S, strengthening consumer engagement and supporting measurable business growth.
Human-centred Design Strategy - translation complex needs into intuitive digital and spatial experiences.
UX/UI and Spatial Systems Architecture - building cohesive frameworks across digital products & environments.
Cross-disciplinary Design Direction - aligning product, engineering, and architectural design teams.
Research-driven UX Innovation - using behavioural insight and data to optimise user journeys.
Google UX/UI Design - Professional Certificate
User-centred Digital Experiences & Interface Design / 2026
Architecture & The Built Environment / 2014 - 2017
College of North West London - Triple Distinction
BTEC Level 3 Graphic Design / 2012 - 2014